What is Brand Aid?
Brand Aid is Franklin Creative Club’s annual creative sprint for good.
In one focused evening, a small team of FCC strategists, designers, copywriters, web developers, photographers, and content creators come together to build a complete brand foundation and launch-ready website for a local nonprofit.
This isn’t a networking event.
It’s not a workshop.
It’s a working session where creative professionals collaborate to deliver the essential building blocks many nonprofits struggle to afford but desperately need to grow their mission.
By the end of the night, the nonprofit walks away with the foundations of a professional brand and digital presence — created entirely by the FCC community.
Our 2026 Nonprofit Partner
For our inaugural Brand Aid event, FCC is proud to support Veterans Health + Wellness Alliance, a Franklin-based nonprofit dedicated to raising funds to help Veterans recover holistically from trauma, addiction, and chronic health challenges through integrative and multidisciplinary care — provided at no cost to them.
Their mission is to help Veterans recover holistically from the effects of chronic health issues, stress, trauma, addiction, and nutritional deficiencies through integrative and multidisciplinary care — provided at no cost to them.
Through Brand Aid, FCC members will help equip this organization with a professional brand and digital presence so they can expand their reach and serve more Veterans in our community.
What We’ll Build in One Night
Working together in small teams, participants will collaborate to create:
Brand positioning and messaging
Logo and visual identity
Color palette and typography
Core brand guidelines
A simple launch-ready website
Photo and video assets to tell their story
All creative work will be completed during a fast-paced, highly collaborative evening sprint.
Team Structure
Participants will be assigned to one of the following teams:
Strategy Team
Develops the brand foundation, audience definition, value proposition, and brand personality.
Copy Team
Creates the messaging including tagline concepts, homepage headline, mission statement, and website copy.
Design Team
Designs the visual identity including logo system, color palette, typography, and brand style sheet.
Web Team
Builds the website including homepage, about page, and contact/donation page.
Content Team
Documents the evening through photography, interviews, and social content.
Each team works together to ensure the nonprofit leaves with a cohesive brand and website ready to launch.
Who Should Participate?
Brand Aid is designed for FCC members with professional experience in:
• Brand strategy
• Graphic design
• Copywriting
• Web design or development
• Photography or videography
• Social content creation
Participation is limited so teams can stay focused and effective.
Why Participate?
Brand Aid is more than a volunteer opportunity — it’s a chance to use your skills in a way that creates real, lasting impact while growing your own craft and connections.
Here’s what you’ll gain from the experience:
• Build meaningful portfolio work
• Get professional photo + video content
• Make a real impact for a local nonprofit
• Meet the people your work will serve
• Collaborate with other FCC creatives
• Expand your network
• Sharpen your skills in a fast-paced sprint
Imagine donating your skills to build something in one night that a nonprofit will use for years!
Interested in Volunteering?
Volunteer spots are limited and teams will be curated to ensure the best collaboration possible.
Sign Up to Participate
Together, small things grow.
Brand Aid is part of Franklin Creative Club’s mission to build community, support one another’s growth, and use our collective talents to serve the Franklin community.